
Boroditsky found that almost all daily activities and conversations were placed within the context of cardinal directions. Lera Boroditsky, a cognitive scientist, studies forms of communication among the Pormpuraaw, an Aboriginal community in Australia. This documentation relies on participant-observation and other methods, including audiovisual recording and interviews with participants. To understand how people use language for social and cultural purposes, linguistic anthropologists closely document what people say as they engage in daily social activities.

Linguistic anthropologists focus on how language shapes societies and their social networks, cultural beliefs, and understanding of themselves and their environments. Linguistic anthropologists say language provides people with the intellectual tools for thinking and acting in the world. Linguistic Anthropology Linguistic anthropology is the study of how language influences social life. His work compares how these groups understand and use plants as food, medicine, and in religious ceremonies. He spent more than three years in Latin America, collecting and studying plants that different indigenous groups use in their daily lives.

National Geographic Explorer-in-Residence Wade Davis is an ethnobotanist.

Ethnologists may observe how specific customs develop differently in different cultures and interpret why these differences exist. Cultural anthropologists who analyze and compare different cultures are known as ethnologists. Among the traditions she studied were the chants and practices of the Satawalese, a tiny cultural group native to a single coral atoll in the Federated States of Micronesia. As a doctoral student, she documented rare and nearly lost traditions of the palu, Micronesian navigators who don’t use maps or instruments. Elizabeth Kapu'uwailani Lindsey is a National Geographic Fellow in anthropology. Cultural anthropologists base their work in ethnography, a research method that uses field work and participant-observation to study individual cultures and customs. Cultural Anthropology Cultural anthropology, also known as social anthropology, is the study of the learned behavior of groups of people in specific environments. While subdisciplines can overlap and are not always seen by scholars as distinct, each tends to use different techniques and methods. Anthropologists specialize in cultural or social anthropology, linguistic anthropology, biological or physical anthropology, and archaeology. A subdiscipline is a specialized field of study within a broader subject or discipline. Subdisciplines of Anthropology Anthropology’s diverse topics of study are generally categorized in four subdisciplines. Taken as a whole, these steps enable anthropologists to describe people through the people's own terms. This bias is known as ethnocentrism, or the habit of viewing all groups as inferior to another, usually their own, cultural group. As anthropologists study societies and cultures different from their own, they must evaluate their interpretations to make sure they aren’t biased. This process is known as participant-observation. By participating in the everyday life of their subjects, anthropologists can better understand and explain the purpose of local institutions, culture, and practices.

Anthropologists then describe interactions and customs, a process known as ethnography. They attempt to achieve this by observing subjects in their local environment. Anthropologists aim to study and present their human subjects in a clear and un biased way. In doing so, they investigate and describe how different peoples of our world lived throughout history. Anthropologists study the characteristics of past and present human communities through a variety of techniques. Anthropology is the study of the origin and development of human societies and cultures. Culture is the learned behavior of people, including their languages, belief systems, social structures, institutions, and material goods.
